11 Fashion Photographers Redefining Style as We Know It

Fashion photography has never just been about capturing clothes—it’s a fine art, a narrative arc, a sense of storytelling that draws people in, glamor. And this side of the millennium, we’ve been bearing witness to a new generation of fashion photographers who articulate style, culture, and sartorial community exquisitely.

But “fashion photography” and “fashion photographer” are amorphous descriptors—these photographers look beyond the lens of high fashion and fine art. As Tyler Mitchell told Vogue when asked what genre of photography he claims—fashion, documentary, art, for example—Mitchell replied without hesitation: “I’m a concerned photographer.” And as well as being one of the most in-demand photographers and shooting everyone from Kendall Jenner to Tyler the Creator, Campbell Addy’s work weaves together the spirit of Black creativity with candid portraiture that speaks to broader questions of identity, intimacy, and art. Nadia Lee Cohen has crafted a style of cinematic, surrealist grandeur, an approach to beauty and strong characters in her work that has become a genre itself.

Below, we cycle through just some of this era’s fashion photographers that are documenting and redefining style as we know it, from the burgeoning new wave to already-icons.

Nadine Ijewere

The trailblazing photographer became the first woman of color to shoot for a Vogue cover in the magazine’s global history. Nadine Ijewere’s work has a composed, painterly quality that shines in her exploration of non-traditional beauty ideals. The south-east London born photographer has shot for designers spanning from Dior to Louis Vuitton and a slew of magazines, and she published her debut book Our Own Selves in 2021; it unspools industry beauty standards in captivating, curious portraiture.

Tyler Mitchell

“For so long, black people have been considered things,” Tyler Mitchell told Vogue when he shot Beyoncé for this magazine’s September 2018 issue. “We’ve been thingified physically, sexually, emotionally. With my work I’m looking to revitalize and elevate the black body.” At this time too, Mitchell was 23, making him one of the youngest photographers to have shot the cover of Vogue. Mitchell was also the first African American photographer to shoot the cover of Vogue in its then 125-year history.

A kid who grew up in the Atlanta suburbs, and a student of Spike Jonze’s early skate videos and YouTube, Mitchell has developed a curious and electric way of seeing the world. He’s shot A$AP Rocky for the cover of Vogue, made his New York exhibition debut at the Gagosian, and shot everyone from Ayo Edebiri to Mrs Muccia Prada.

Campbell Addy

The British-Ghanaian, London-based photographer Campbell Addy has risen to become one of the most in-demand in his field today. He draws inspiration from his diverse upbringing to bolster a sharp and striking style of photography. In 2022, he released the acclaimed first monograph Feeling Seen, and 2023, he launched his major solo exhibition I ❤ Campbell that explored his roots and inspirations. Across his career, he’s shot often for Vogue, and photographed the likes of Naomi Campbell, Beyonce, Meghan Markle, Azealia Banks, and Edward Enninful. His fashion photography is propelled by a sense of empowerment, belonging, and diverse beauty.

Chloe Horseman

Chloe Horseman is a fashion photographer fixated on the most tender, human moments. The Georgia born photographer, who lives between Los Angeles and New York, shoots regularly for this magazine as well as Proenza Schouler, Collina Strada, and Calvin Klein, lensing everyone from Laufey to Uma Thurman. Her first self-published book Outtakes from 2019 is a vibrant, intimate exploration of her life and how she found her signature style.

Quil Lemons

The South Philadelphia-born, Brooklyn-based photographer has developed a strong visual language that unspools notions of masculinity, uplifts Black queer identity, and draws on themes of community and belonging. 2017’s Glitterboy saw Lemons sprinkle Black men with glitter in a stunning series that confronted stereotype with beauty, while his 2018 project Purple meditated on the Black family portrait. In 2021, he became the youngest photographer to create the lead image for the cover of Vanity Fair. He has shot Spike Lee, Billie Eilish, Zendaya, and more. In 2023, not content with just lensing fashion, Lemons launched a capsule collection with Sky High Farm Workwear titled Farm Boys Do It Better. Lemons’s fashion photography is both a portal and a mirror, that revels in fashion fantasies, and confronts who gets to live those dreams.

Nadia Lee Cohen

Cinematic and achingly glamorous, Nadia Lee Cohen has crafted an era-defining visual dialogue that has enraptured everyone from Kim Kardashian to Saint Laurent. Her work prods at notions of conventional beauty with her uncanny shots, creating fictionalized, fever-dreamy personas and tableaux. The Essex-born photographer is deeply inspired by nostalgic British and American cinema, as well as unexpected objects and memorabilia, like name tags or drive-thrus. As well as the aforementioned Kardashian, she’s photographed Rihanna, Lana Del Rey, Pamela Anderson, and Sophia Loren, and shot campaigns for Balenciaga, Gucci, and others. Her book Women is a new-era cult classic.

Jamie Hawkesworth

British photographer Jamie Hawkesworth is known for his poetic photographic portrayals: Intimate, honest, never afraid of a bit of humor, but always distinctly human. For Vogue, he’s shot Erykah Badu, Emma Corrin, and Saoirse Ronan, among many an emotive fashion spread. Earlier this year, he debuted his first short film, Marmalade: A love letter to his grandfather and his memories as a messenger boy for the Air Raid Patrol during the Blitz of World War Two. Whether traversing the world of fashion or the British terrain, Hawkesworth keeps a delicate eye.

Hugo Comte

The French photographer’s arc shot up rapidly after photographing Dua Lipa’s highly saturated and sharp Future Nostalgia album cover, going on to shoot for Vogue, and with campaigns from Bulgari to Helmut Lang and Heaven by Marc Jacobs. His razor-edged, boldly toned, and ocean-deep dimensional photography has fast become a recognizable signature. Comte’s debut film, Purring Metal, ambitiously intertwines the lives of six women, transcending art, power, and sex.

Jack Bridgland

British photographer and creative director Jack Bridgland is known for his surrealist, off-beat, hypnotic style of image-making—outsize lighting, ’90s iconography, energetic movement. He’s shot for Jean Paul Gaultier, Supreme, and Diesel, and lensed covers with Travis Scott, Robert Pattinson, and Kim Kardashian. His style of fashion photography has made bold and balshie color palettes enduringly cool.

Sharna Osborne

Sharna Osborne’s aesthetics luxuriate in the lo-fi, drawing on the sensibilities of DIY, glitchy ’90s and ’00s films to create alluring scenes. She regularly collaborates with Martine Rose in trippy video vignettes, and has lensed for Miu Miu, Sinead O’Dwyer and Acne Studios, as well as shooting Gabbriette, Charli xcx, and Irina Shayk.

Rafael Pavarotti

Rafael Pavarotti’s rich and sumptuous visual narrative deeply reflects his upbringing in Brazil (where, as a young man, his friends pooled together money to buy film for him to shoot around the local beaches). Deeply researched and fascinated by bold compositions, Pavarotti’s work seeks to address the imbalance of Black representation in fashion and challenge historical, longheld narratives. He has often collaborated with stylist Ibrahim Kamara on striking fashion editorials, and he has shoot Tyla, Beyonce, a slew of supermodels, and Bad Bunny for multiple international editions of Vogue.