Antoine Dubois, Monte-Carlo SBM: “Heritage only matters if it stays relevant”

Antoine Dubois, Monte-Carlo SBM: “Heritage only matters if it stays relevant”

Having joined Monte-Carlo Société des Bains de Mer six months ago to lead its marketing and commercial functions, Antoine Dubois has taken the helm of a one-of-a-kind ecosystem at the crossroads of hospitality, gastronomy and ultra-luxury lifestyle. In a structurally buoyant yet highly demanding market, his roadmap is built around a delicate balance: preserving an iconic heritage while accelerating product renewal and international expansion…
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