By Alexander Lee • February 13, 2025 • Ivy Liu Rooster Teeth is officially free from its corporate overlords. Now owned by one of its original founders, the fan-favorite production company appears to be emulating the same independent approach that has paid off for some of Hollywood’s other creator-owned mediaContinue Reading
As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game. Last month, Digiday covered the launch of “DC Heroes United,” a cartoon series featuringContinue Reading
By Alexander Lee • December 18, 2024 • After an ambitious, but abortive, effort to diversify its business in 2023, the esports team 100 Thieves refocused on brand partnerships in 2024 – and was rewarded by a significant rise in sponsor interest. 100 Thieves’ renewed focus on sponsorships has alreadyContinue Reading
By Alexander Lee • October 31, 2024 • Ivy Liu A cadre of digital creators is accusing Twitch of antisemitic acts — and pressuring advertisers to pull their spending from the platform accordingly. Thus far, it’s unclear whether brands have changed their approach to advertising on Twitch as a result. The group ofContinue Reading
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