By Alexander Lee • April 4, 2025 • Ivy Liu January’s TikTok outage has served as a wake-up call for brands, reinforcing the need to diversify their spending across multiple platforms to avoid over-reliance on a single channel. That’s meant marketers have spent more on other platforms like Instagram andContinue Reading
By Alexander Lee • March 11, 2025 • Ivy Liu Meta’s plan to potentially spin Instagram Reels into a standalone video app has sparked excitement among creators and influencer marketers — but also concerns that the move could disrupt creators’ brand partnerships on Instagram. The notion that Meta is planning aContinue Reading
By Alexander Lee • February 13, 2025 • Ivy Liu Rooster Teeth is officially free from its corporate overlords. Now owned by one of its original founders, the fan-favorite production company appears to be emulating the same independent approach that has paid off for some of Hollywood’s other creator-owned mediaContinue Reading
As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game. Last month, Digiday covered the launch of “DC Heroes United,” a cartoon series featuringContinue Reading
By Alexander Lee • December 18, 2024 • After an ambitious, but abortive, effort to diversify its business in 2023, the esports team 100 Thieves refocused on brand partnerships in 2024 – and was rewarded by a significant rise in sponsor interest. 100 Thieves’ renewed focus on sponsorships has alreadyContinue Reading
By Alexander Lee • October 31, 2024 • Ivy Liu A cadre of digital creators is accusing Twitch of antisemitic acts — and pressuring advertisers to pull their spending from the platform accordingly. Thus far, it’s unclear whether brands have changed their approach to advertising on Twitch as a result. The group ofContinue Reading
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