X is working on another step in enacting Elon Musk’s “everything app” vision, this time via a separate messaging app, which would enable you to engage via X DMs in isolation from the main X platform. As you can see in this example, posted by app researcher Nima Owji, youContinue Reading
YouTube’s trying to make it easier for creators to partner with brands on content promotions, with some new updates to its branded content partnership process that will enable brands to gain direct access to sponsored video performance insights. First off, YouTube has announced that it’s rebranding its brand–initiated video linkingContinue Reading
Instagram’s trying out another way to help creators get more followers, this time via early access Reels, which will only be viewable by people who follow that user. As you can see in these examples, posted by social media expert Lindsey Gamble, some creators are now being given access toContinue Reading
Seems like it’s probably not a great time for Snap Inc. With Snapchat’s growth already flat-lining in key markets, and the platform set to lose another half a million users next week due to Australia’s under-16 social media ban, the platform has also now been banned in Russia, due toContinue Reading
This audio is auto-generated. Please let us know if you have feedback. Threads is rolling out new reply approvals and reply filters, which will give Threads users more control over how people interact with their posts in the app. As you can see in this example sequence, with reply filtering,Continue Reading
Look, I don’t know why, but apparently, Zuck and Co. have decided that it’s time to try and make Pokes a thing once again, with the platform announcing a new revamp of option, which it already attempted to revive in 2017, then again last year, to limited interest. But clearly,Continue Reading
YouTube Music is celebrating its ten-year anniversary, and to mark the occasion, YouTube has announced various additions to its music listening app, which are designed to drive more engagement among fans. First off, YouTube’s launched some new badges for fans, including “First to Watch,” “Top Listener,” and more, as aContinue Reading
YouTube has provided more info on its new option that enables creators to share more of their channel performance data with brands, in order to drive more monetization opportunities. As we reported earlier in the week, YouTube has started notifying channel managers in the YPP program that they’ll soon beContinue Reading
![TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]](https://purplerelativity.com/wp-content/uploads/2025/07/9691-tiktok-provides-an-overview-of-its-new-brand-consideration-ads-infographic.webp)
This could be a valuable option for your TikTok promotions. TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. This builds on TikTok’s Market Scope insights, which can provide audience insight based on whetherContinue Reading
TikTok has announced a new partnership with electronic music festival Tomorrowland, which will see the app host a range of exclusive content throughout the event. Tomorrowland hosts a range of music festivals throughout Europe, with its headline event for 2025 being held in Belgium next month. And during the festival,Continue Reading
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