YouTube has provided more info on its new option that enables creators to share more of their channel performance data with brands, in order to drive more monetization opportunities. As we reported earlier in the week, YouTube has started notifying channel managers in the YPP program that they’ll soon beContinue Reading
![TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]](https://purplerelativity.com/wp-content/uploads/2025/07/9691-tiktok-provides-an-overview-of-its-new-brand-consideration-ads-infographic.webp)
This could be a valuable option for your TikTok promotions. TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. This builds on TikTok’s Market Scope insights, which can provide audience insight based on whetherContinue Reading
TikTok has announced a new partnership with electronic music festival Tomorrowland, which will see the app host a range of exclusive content throughout the event. Tomorrowland hosts a range of music festivals throughout Europe, with its headline event for 2025 being held in Belgium next month. And during the festival,Continue Reading
![How Social Platforms Measure Video Views [Infographic]](https://purplerelativity.com/wp-content/uploads/2025/06/9433-how-social-platforms-measure-video-views-infographic.webp)
Another aspect of Meta’s recent shift to re-categorize all videos posted to the app (except live-streams) as Reels is that this will also change how Meta counts views for non-Reels clips. Up till the announcement, Meta counted Facebook video views (non-Reels) at 3 seconds of view time, meaning that theContinue Reading
Honestly, I have no idea whether X has now established stability, or is still on a fast-track to financial ruin at this point. Before the U.S. election last year, things were not looking great for the app, with declining revenue and usage taking it below the threshold of profitability, andContinue Reading
Meta’s push to make Apple and Google responsible for checking the age of app users is slowly gaining momentum, with another U.S. state putting its support behind a new bill that would force app stores to implement age checks. Texas Governor Greg Abbott has signed a new online child safetyContinue Reading
YouTube’s got a new quiz sticker for Shorts, while it’s also expanding the roll-out of voice replies on clips, providing another interaction option for viewers. First off, YouTube’s giving creators the opportunity to quiz their Shorts viewers, with a new, customizable question sticker that you can add to your clips.Continue Reading
TikTok has published a new guide for fashion brands that are looking to drive interest in the app, which includes a range of notes on key fashion trends, communities, TikTok ad tips, and more. You can download both EU and META versions of TikTok’s 2025 Fashion Playbook here (with emailContinue Reading
YouTube’s expanding its generative AI soundtrack tools, while it’s also adding new beat matching for Shorts, and a new ID verification process for monetizing creators. First off, YouTube’s expanding access to its AI music creation features within “Creator Music”, which will now enable you to generate custom songs in-stream. CreatorContinue Reading
X has shared some new data on the evolving fashion discussion in the app, though the data provided to support this is pretty questionable, and also a little unclear at points. As, unfortunately, has been the case with many of X’s communications. X starts out its fashion overview by presentingContinue Reading
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