Antoinette Siu

As more creators expand to episodic content, studios want to repurpose and syndicate their shows

On: February 18, 2025

Not every creator will end up with a media empire like Mr. Beast’s and score a lucrative streaming deal — but maybe they don’t have to go that route. Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad revenueContinue Reading

Uncertainty over TikTok’s U.S. future splinters creators and agencies

By: Antoinette Siu

On: December 21, 2024

In: Technology

By Antoinette Siu • December 20, 2024 • Ivy Liu With TikTok’s potential U.S. looming ban as early as January, creators and agencies are split: some see it as inevitable, while others are convinced it won’t stick. The rift has simmered since TikTok’s future was first questioned but has onlyContinue Reading