We’re all familiar with user-generated content all over social media by now — but what about employee-generated content? Five B2B brands told Digiday that they are turning to their own employees to create and publish content as the new company “influencers,” to extend their reach and engagement beyond their brandContinue Reading
The lines between a Hollywood celebrity and content creator are blurrier than ever, which is shifting the way agencies and brands approach influencer marketing. In the current marketing landscape, it comes down to prioritizing the partner and most effective brand ambassador, according to influencer marketing agency execs. While there mightContinue Reading
Not every creator will end up with a media empire like Mr. Beast’s and score a lucrative streaming deal — but maybe they don’t have to go that route. Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad revenueContinue Reading
By Antoinette Siu • December 20, 2024 • Ivy Liu With TikTok’s potential U.S. looming ban as early as January, creators and agencies are split: some see it as inevitable, while others are convinced it won’t stick. The rift has simmered since TikTok’s future was first questioned but has onlyContinue Reading
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