“I kept seeing outdated business models that didn’t make sense in today’s social media-driven world”: The unstoppable rise of signature guitar companies, as explained by Ola Englund
Solar Guitars’ AB1.6 Relic guitars (Image credit: Solar Guitars) Rewind two-and-a-half decades, and it was perfectly normal to find signature products made in collaboration with some of the world’s biggest artists. You could walk into any high-end music store and stumble upon Gibson Les Pauls customized by the likes ofContinue Reading


