The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive Anonymous townhall participant It’s one where sellers’ ability to offer granularContinue Reading
The latest round of U.S. Bureau of Labor Statistics is expected next week (July 3), with more recent statistics indicating the upcoming numbers are unlikely to cause much positivity in the space, as the wider marketing industry goes through a period of unparalleled disruption. BLS numbers for May 2025 indicateContinue Reading
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attached to it. That’s the thingContinue Reading
By Digiday Editors • March 20, 2025 • Ivy Liu DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on publishers. These developments come amid high-profile criticism of ad verification technologies in successive reports in recent months and,Continue Reading
By Digiday Editors • March 19, 2025 • Ivy Liu We know what you’re thinking: Not another newsletter about ad tech and platforms. Fair. There’s no shortage of industry updates flooding inboxes, all offering variations on the same headlines. But the Ad Tech Briefing is something different. This isn’t justContinue Reading
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