Functional beverage market to hit $250bn by 2030: Key trends driving growth

What are the key trends in the functional drinks market? Summary Functional drinks market to reach $250 billion by 2030 Creatine demand surging with 10 million monthly global searches Lactoferrin gaining traction for immunity and gut health benefits Personalised nutrition driving innovation in delivery and formulation Hydration-focused drinks evolving withContinue Reading