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Dun amp Bradstreet

Amid 2025’s signal crisis, identity graphs are boosting efficiency

Amid 2025’s signal crisis, identity graphs are boosting efficiency

2025-05-20
By: Dun amp Bradstreet
On: May 20, 2025
In: Technology

Marketers today are operating in the aftermath of a fundamental shift. The signals that once powered precise targeting are disappearing. Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to create a fragmented, foggy view of the customer journey.  Even Google’s announcement that itContinue Reading

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