Saudi Arabia is scaling one of the world’s most ambitious tourism transformations, leveraging the structural demand of pilgrimage while building new cultural and luxury destinations. Anchored by Makkah and Madinah, the Kingdom is turning tourism into a long-term growth platform under Vision 2030…Read MoreContinue Reading
Unlike its competitors in the same segment, Kerzner International does not operate as a mono-brand hotel group capable of serving the entire luxury clientele, but rather as a multi-brand luxury operator, with distinct sub-brands each targeting a specific niche within the broader “luxury + lifestyle + experiential” market…Read MoreContinue Reading
Mandarin Oriental Hotel Group continues to expand its Mediterranean footprint with the upcoming opening of Mandarin Oriental Punta Negra, Mallorca, in spring 2026. This addition to the group’s European pipeline reflects a strategy focused on rate-resilient resort assets combining lifestyle positioning, a varied culinary proposition and wellness infrastructure…Read MoreContinue Reading
Accor has opened TRIBE Den Haag Centraal, a new flagship for its lifestyle brand in the Netherlands, in partnership with Capital Hospitality Europe (CHE) and EXTENDAM. The opening supports Accor’s strategy to scale design-led lifestyle hotels in dense European city centres through selective, value-driven developments…Read MoreContinue Reading
Hilton has released its 2025 Luxury & Lifestyle Hot List, outlining key openings, brand performance trends, and priorities for 2026. The group aims to strengthen its luxury positioning through new market entries, targeted conversions and expanded development momentum across Waldorf Astoria, Conrad and LXR Hotels &…Read MoreContinue Reading
3 min reading time Published on 17/11/25 – Updated on 17/11/25 Six Senses is entering a new growth phase across the EMEA, combining heritage redevelopment, advanced wellness programming and an expanded branded-residences platform. With four major openings planned for 2026, the brand is strengthening its position in the luxury-lifestyle segmentContinue Reading
3 min reading time Published on 27/11/25, Updated on 8 hours ago Hyatt has announced an accelerated expansion plan with four new properties set to open across Portugal by 2027. This strategic move reinforces the group’s commitment to growth in Southern Europe amid rising investor interest and sustained demand forContinue Reading
2 min reading time Published on 10/11/25 – Updated on 14/11/25 The Dean is entering a decisive phase in its development, announcing new hotels in Berlin, Munich and Miami for 2026. This strategic leap signals a shift from a strong regional operator to a global lifestyle contender. Berlin: a 92-keyContinue Reading
3 min reading time Published on 10/11/25, Updated on 11 hours ago Dean Group is entering a decisive phase in its development, announcing new hotels in Berlin, Munich and Miami for 2026. This strategic leap signals a shift from a strong regional operator to a global lifestyle contender. The expansionContinue Reading
4 min reading time Published on 30/10/25 – Updated on 30/10/25 Hyatt is accelerating its expansion across EMEA through an ambitious 2025–2026 pipeline. The group’s strategy blends luxury, lifestyle, and wellness-led developments—from Lisbon and Rome to the Red Sea and AlUla—showcasing its intent to strengthen brand presence in high-growth destinationsContinue Reading
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