In CTV, retail media and emerging channels, third-party data is more important than ever

By:
On:
In: Technology

Georgina Bankier, vp, global platform partnerships, Eyeota, a Dun & Bradstreet company In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets. CTV ad spending is projected to reach $33.35 billion this year, while retail media’s 19.7% growth will be more thanContinue Reading