SOHBA Targets Regional Tourism Surge with Brand-Backed, Owner-Focused Operating Model

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SOHBA Targets Regional Tourism Surge with Brand-Backed, Owner-Focused Operating Model. (1888PressRelease) May 09, 2025 – SOHBA Hospitality Management has announced a strategic focus on expanding into underserved secondary and tertiary hotel markets across Egypt, Saudi Arabia, and the wider GCC, offering a scalable operating model tailored for niche and mid-sizedContinue Reading