The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI

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This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity by renewing their focus on data and ROI. The direct-to-consumer landscape has evolved significantly in recent years, with both established brands and digitally-native players adapting to newContinue Reading