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Why media mix modeling is becoming essential for predictive ROAS measurement
2025-12-17
Sponsored by Kochava • December 17, 2025 • Gary Danks, GM, AIM by Kochava For years, app marketers have leaned heavily on last-touch attribution as the foundation of their measurement strategy. It’s fast, familiar and baked into most performance workflows. But as privacy regulations expand, identifiers disappear and user journeysContinue Reading
