By Kristina Monllos • April 3, 2025 • Ivy Liu Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of them, be it positive or negative, perception of their brand often follows. This looks to be the caseContinue Reading
By Kristina Monllos • February 12, 2025 • Ivy Liu This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move wasn’t intended toContinue Reading
By Kristina Monllos • February 10, 2025 • Ivy Liu There’s a certain early aughts sensibility — think bro-y humor, racier advertising or general objectification of everyone — that seems to be making a comeback. Just look at last night’s Big Game. Bud Light’s spot, “Big Men on the Cul-de-sac,” starringContinue Reading
By Kristina Monllos • January 31, 2025 • The pendulum is starting to swing back to brand and a rethink of the traditional CMO-based marketing model. Marketing organizations within major brands are recognizing the damage they can do to their brands if they focus too much on performance marketing andContinue Reading
By Kristina Monllos • January 24, 2025 • Ivy Liu As the 41st annual Sundance Film Festival kicks off in Park City, Utah this weekend, more marketers and creators are joining the ranks of the film industry attendees. The festival, which will run from Jan. 23 to Feb. 2, hasContinue Reading
By Kristina Monllos • January 21, 2025 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → President Trump’s second term will be different from his first. It seems hisContinue Reading
By Kristina Monllos • January 1, 2025 • Ivy Liu Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So it’s no surprise that in year two of having generative AI at their disposal, marketers have rushed to use it in their advertising. Continue Reading
Skip to content