Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work
2025-01-01
By Kristina Monllos • January 1, 2025 • Ivy Liu Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So it’s no surprise that in year two of having generative AI at their disposal, marketers have rushed to use it in their advertising. Continue Reading