From Seoul to Your Suitcase: How K&Pop is Influencing Global Travel Trends

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Image Credit Hong Kong PolyU    K-pop, a global music phenomenon, is driving a vibrant music tourism industry in South Korea. Research by Dr. Seongseop (Sam) Kim and Dr. Antony King Fung Wong of Polytechnic University’s School of Hotel and Tourism Management examines how K-pop influences potential tourist attitudes and behaviors.Continue Reading