By Michael Bürgi and Antoinette Siu • March 14, 2025 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entryContinue Reading
By Michael Bürgi • March 7, 2025 • Ivy Liu WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its biggest spending advertisers — Coca-Cola — is considering a new partner for its biggest market in North America, according toContinue Reading
By Michael Bürgi • March 3, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → The two holding companies that reported their 2024Continue Reading
By Michael Bürgi • February 11, 2025 • Ivy Liu We may have just finished football season with a blowout Super Bowl, but women’s sports is where the real competition is at — at least from an ad marketplace point of view. Publicis Media just this morning announced it’s launchingContinue Reading
By Michael Bürgi • February 3, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Consolidation may be happening at the holding companyContinue Reading
By Michael Bürgi • January 22, 2025 • Ivy Liu Whether on a large scale or small — in this case, medium sized — consolidation continues apace in the media agency world, following tectonic changes at the end of last year. GroupM continued to centralize its operations at a globalContinue Reading
By Michael Bürgi • January 9, 2025 • Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Wrapping up its search-related string of partner deals announced at CES this week, Digiday has learned that Omnicom Media GroupContinue Reading
By Michael Bürgi • January 6, 2025 • Ivy Liu Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → As it has done at most major media tentpole events the last few years, Omnicom and its mediaContinue Reading
By Michael Bürgi • January 3, 2025 • Ivy Liu Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these daysContinue Reading
By Michael Bürgi • December 30, 2024 • Ivy Liu Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will beContinue Reading
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