Skip to content
We speak our minds.
We share what we like.
We welcome you to do the same.
Click Here
Become a Contributor
Click Here
Click Here
  • Subscribe. It’s FREE!
  • About Us
PURPLERELATIVITYPR
Primary Navigation Menu
Menu
  • Sections
    • Auto
    • Business & Finance
    • Business & Finance
    • Cooking, Food & Beverage
    • Editorial
    • Fashion & Style
    • Health & Fitness
    • Lifestyle
    • Music & Entertainment
    • Politics
    • Science & Nature
    • Sports & Recreation
    • Technology
    • Travel & Places
  • Latest Posts
  • Login
  • Support

New .COMs $12.99! Start your business with Consergius

Click Here
Music Film Gaming Podcast Audiobooks. Mixing & Mastering Services. MrGusMusic.com

Michael Burgi

Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops

Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops

2025-05-26
By: Michael Burgi
On: May 26, 2025
In: Technology

By Michael Bürgi  •  May 26, 2025  • This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → In an era of programmatic investment and complex media marketplacesContinue Reading

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

2025-05-23
By: Michael Burgi
On: May 23, 2025
In: Technology

By Michael Bürgi  •  May 23, 2025  • Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with decades of experience under his belt, including at holding companies including IPG, WPP, and Stagwell precursor MDC Partners. Woolmington hasContinue Reading

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

2025-05-12
By: Michael Burgi
On: May 12, 2025
In: Technology

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellersContinue Reading

Economic uncertainty bubbles up in conversations on first day of Possible

Economic uncertainty bubbles up in conversations on first day of Possible

2025-04-29
By: Michael Burgi
On: April 29, 2025
In: Technology

By Michael Bürgi  •  April 29, 2025  • Ivy Liu Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series → The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you prettyContinue Reading

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

2025-04-21
By: Michael Burgi
On: April 21, 2025
In: Technology

By Michael Bürgi  •  April 21, 2025  • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As generative AI moves from shiny new objectContinue Reading

At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface

At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface

2025-03-14
By: Michael Burgi
On: March 14, 2025
In: Technology

By Michael Bürgi and Antoinette Siu  •  March 14, 2025  • Ivy Liu This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entryContinue Reading

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola quietly considers moving its North American media out of WPP

2025-03-08
By: Michael Burgi
On: March 8, 2025
In: Technology

By Michael Bürgi  •  March 7, 2025  • Ivy Liu WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its biggest spending advertisers — Coca-Cola — is considering a new partner for its biggest market in North America, according toContinue Reading

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks

2025-03-03
By: Michael Burgi
On: March 3, 2025
In: Technology

By Michael Bürgi  •  March 3, 2025  • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → The two holding companies that reported their 2024Continue Reading

Publicis Sports creates dedicated women’s sports unit

Publicis Sports creates dedicated women’s sports unit

2025-02-11
By: Michael Burgi
On: February 11, 2025
In: Technology

By Michael Bürgi  •  February 11, 2025  • Ivy Liu We may have just finished football season with a blowout Super Bowl, but women’s sports is where the real competition is at — at least from an ad marketplace point of view. Publicis Media just this morning announced it’s launchingContinue Reading

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

2025-02-03
By: Michael Burgi
On: February 3, 2025
In: Technology

By Michael Bürgi  •  February 3, 2025  • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Consolidation may be happening at the holding companyContinue Reading

Posts pagination

1 2 Next

#purplerelativity

rel·a·tiv·i·ty /ˌreləˈtivədē/: the absence of standards of absolute and universal application. In other words, take everything with a grain of salt.

Connect with Us

Latest Posts

This $2 Hanes Tank Is Kendall Jenner’s Style Secret

This $2 Hanes Tank Is Kendall Jenner’s Style Secret

By: Haley Lyndes
On: June 1, 2025

Skip to main content Published on May 30, 2025 at 12:20 PM

‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive

‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive

By: Ronan Shields
On: June 1, 2025

By Ronan Shields  •  May 29, 2025  • The recent reframing of

We speak our minds. We share what we like.
We welcome you to do the same.

Become a Contributor

Explore. Lead. Post.

  • We speak our minds.
  • We share what we like.
  • We welcome you to do the same.

We are NOT a news organization. We are NOT affiliated to any media outlet. We share relevant content with our readers.

Recent Posts

This $2 Hanes Tank Is Kendall Jenner’s Style Secret

In: Fashion & Style

‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive

In: Technology

DXRacer appoints KennyS as Global Brand Ambassador

In: Sports & Recreation

Lightbox Gallery

image-t7
image-t5
image-d1
image-l2
banner purplerelativity solid
negatives into positives
empowerment
microsoft_azure
american-flag-purple-silhouette
imagehead-09
image-i6

Get In Touch

Annapolis, MD
hello@purplerelativity.com
#purplerelativity
@purplerelativity
@purplerelativiT

Copyright © 2025 #purplerelativity. Please visit our Privacy Policy / Terms & Conditions.
Managed and operated by Pampas Corporation.