By Michael Bürgi • August 19, 2025 • Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large extent, the industry hasn’t disappointed, with Indies merging to form bigger Indies, and holdcos continuing to acquire different specialty shopsContinue Reading
By Michael Bürgi • July 28, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Today’s column was supposed to be an upfrontContinue Reading
By Michael Bürgi • July 7, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → For most of the last 50 years sinceContinue Reading
By Michael Bürgi • June 18, 2025 • Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Having decided that the value of live — be it live sports, live shopping, live-streaming, live events or live conversationsContinue Reading
By Michael Bürgi • June 16, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → There’s a threat to the creative side ofContinue Reading
By Michael Bürgi • May 26, 2025 • This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → In an era of programmatic investment and complex media marketplacesContinue Reading
By Michael Bürgi • May 23, 2025 • Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with decades of experience under his belt, including at holding companies including IPG, WPP, and Stagwell precursor MDC Partners. Woolmington hasContinue Reading
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellersContinue Reading
By Michael Bürgi • April 29, 2025 • Ivy Liu Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series → The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you prettyContinue Reading
By Michael Bürgi • April 21, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As generative AI moves from shiny new objectContinue Reading
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