By Michael Bürgi • December 24, 2025 • As programmatic means of investing in channels spreads further across the media landscape, there remain a few gaps where it’s neither efficient nor even doable. One of those less developed areas is product placement and sponsorship opportunities, which are either unwieldy orContinue Reading
This article is part of a series covering our Programmatic Marketing Summit. More from the series → It can sometimes be a fine line between a promise and a threat — but that’s where generative AI stands in its application to the media agency world today. At least that’s theContinue Reading
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → “If I can make it there, I’ll make it anywhere …” That famous line from the song NewContinue Reading
By Michael Bürgi • October 21, 2025 • Ivy Liu What’s in a name, you ask? In the case of MMA, a lot, given that those three letters have worked hard to reinvent themselves over the last 15 years. The marketing organization known as MMA Global, and headed by GregContinue Reading
By Michael Bürgi • September 22, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Cross-media measurement has long been a sort ofContinue Reading
By Michael Bürgi • September 15, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As the holding companies look to either getContinue Reading
By Michael Bürgi • August 19, 2025 • Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large extent, the industry hasn’t disappointed, with Indies merging to form bigger Indies, and holdcos continuing to acquire different specialty shopsContinue Reading
By Michael Bürgi • July 28, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Today’s column was supposed to be an upfrontContinue Reading
By Michael Bürgi • July 7, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → For most of the last 50 years sinceContinue Reading
By Michael Bürgi • June 18, 2025 • Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Having decided that the value of live — be it live sports, live shopping, live-streaming, live events or live conversationsContinue Reading
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