Michael Burgi

By Michael Bürgi  •  June 16, 2025  • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → There’s a threat to the creative side ofContinue Reading

By Michael Bürgi  •  May 26, 2025  • This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → In an era of programmatic investment and complex media marketplacesContinue Reading

By Michael Bürgi  •  May 23, 2025  • Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with decades of experience under his belt, including at holding companies including IPG, WPP, and Stagwell precursor MDC Partners. Woolmington hasContinue Reading

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellersContinue Reading

By Michael Bürgi  •  April 29, 2025  • Ivy Liu Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series → The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you prettyContinue Reading

By Michael Bürgi  •  April 21, 2025  • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As generative AI moves from shiny new objectContinue Reading

By Michael Bürgi and Antoinette Siu  •  March 14, 2025  • Ivy Liu This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entryContinue Reading

By Michael Bürgi  •  March 7, 2025  • Ivy Liu WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its biggest spending advertisers — Coca-Cola — is considering a new partner for its biggest market in North America, according toContinue Reading

By Michael Bürgi  •  March 3, 2025  • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → The two holding companies that reported their 2024Continue Reading