Michael Burgi (Page 2)

By Michael Bürgi  •  January 3, 2025  • Ivy Liu Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these daysContinue Reading

By Michael Bürgi  •  December 30, 2024  • Ivy Liu Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will beContinue Reading

By Michael Bürgi  •  November 22, 2024  • Ivy Liu It might be an oversimplification to say Canadians are just nice people, but to a large degree it’s a true statement. In the world of agencies, that statement holds up if you look at the workings of Know Company, anContinue Reading

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → The media agency world, or at least its biggest players, received a vote of relative confidence from aContinue Reading

By Michael Bürgi  •  November 12, 2024  • Ivy Liu MediaSense, the U.K.-based media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies, is further expanding its global footprint with the acquisition of fellow advisory firm R3, which delves into consulting on bothContinue Reading

By Michael Bürgi  •  November 11, 2024  • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As generative AI begins to settle into everydayContinue Reading