By Michael Bürgi • February 11, 2025 • Ivy Liu We may have just finished football season with a blowout Super Bowl, but women’s sports is where the real competition is at — at least from an ad marketplace point of view. Publicis Media just this morning announced it’s launchingContinue Reading
By Michael Bürgi • February 3, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Consolidation may be happening at the holding companyContinue Reading
By Michael Bürgi • January 22, 2025 • Ivy Liu Whether on a large scale or small — in this case, medium sized — consolidation continues apace in the media agency world, following tectonic changes at the end of last year. GroupM continued to centralize its operations at a globalContinue Reading
By Michael Bürgi • January 9, 2025 • Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Wrapping up its search-related string of partner deals announced at CES this week, Digiday has learned that Omnicom Media GroupContinue Reading
By Michael Bürgi • January 6, 2025 • Ivy Liu Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → As it has done at most major media tentpole events the last few years, Omnicom and its mediaContinue Reading
By Michael Bürgi • January 3, 2025 • Ivy Liu Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these daysContinue Reading
By Michael Bürgi • December 30, 2024 • Ivy Liu Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will beContinue Reading
By Michael Bürgi • November 22, 2024 • Ivy Liu It might be an oversimplification to say Canadians are just nice people, but to a large degree it’s a true statement. In the world of agencies, that statement holds up if you look at the workings of Know Company, anContinue Reading
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → The media agency world, or at least its biggest players, received a vote of relative confidence from aContinue Reading
By Michael Bürgi • November 12, 2024 • Ivy Liu MediaSense, the U.K.-based media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies, is further expanding its global footprint with the acquisition of fellow advisory firm R3, which delves into consulting on bothContinue Reading
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