Giant Eagle continues its strategic shift away from convenience stores and toward pharmacies

Last month, Pennsylvania-based regional grocery chain Giant Eagle announced a $100 million investment in its products and stores over the next two years. The investment comes alongside a new business strategy called “Because it Matters” that will define its future growth, with efforts such as a new brand campaign, seasonalContinue Reading

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators. Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create a storefront to highlight theirContinue Reading