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OpenX

Why biddable CTV is the future and how publishers and media buyers alike benefit

Why biddable CTV is the future and how publishers and media buyers alike benefit

2025-03-09
By: OpenX
On: March 9, 2025
In: Technology

Sponsored by OpenX  •  March 5, 2025  • Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. At that time, CTVContinue Reading

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(Image credit: Dawn Fletcher-Park/SOPA Images/LightRocket via Getty Images) Two-hand tapping electric guitar

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