As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role paid search plays in their media plans. With that rethinking, they’re monitoring a small set of dashboard indicators for signs that ad performance is slipping,Continue Reading
By Sam Bradley • July 10, 2025 • WPP has been flirting with the idea of becoming an “AI-driven platform business” for some time – mostly in earnings calls and on strategy decks. Now, with a new CEO incoming, the holdco might finally be ready to turn the tagline intoContinue Reading
By Sam Bradley • June 5, 2025 • Ivy Liu If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying. The American public believesContinue Reading
The digital advertising industry has spent the last five years preparing for a cookieless future. This week, they’re looking for ways to make that feel less like a wasted effort, following Google’s latest policy reversal. Facing legal challenges and industry pushback, Google has opted to retain the cookie in itsContinue Reading
By Sam Bradley • April 4, 2025 • Ivy Liu Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are spooked about the impacts of President Trump’s “Liberation Day” tariffs. Wednesday’s (April 2) announcement preceded the worst dayContinue Reading
As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. The constant change has left marketers’ and agency execs’ heads spinning. An IAB survey released last week of 100 U.S. marketers and agency execs found 57%Continue Reading
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