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Sam Bradley

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

2025-06-05
By: Sam Bradley
On: June 5, 2025
In: Technology

By Sam Bradley  •  June 5, 2025  • Ivy Liu If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying.  The American public believesContinue Reading

Google’s Chrome retreat puts momentum for cookie alternatives in doubt

Google’s Chrome retreat puts momentum for cookie alternatives in doubt

2025-04-27
By: Sam Bradley
On: April 27, 2025
In: Technology

The digital advertising industry has spent the last five years preparing for a cookieless future. This week, they’re looking for ways to make that feel less like a wasted effort, following Google’s latest policy reversal. Facing legal challenges and industry pushback, Google has opted to retain the cookie in itsContinue Reading

Media buyers look for ways to stay ahead of clients’ tariff budget pressures

Media buyers look for ways to stay ahead of clients’ tariff budget pressures

2025-04-05
By: Sam Bradley
On: April 5, 2025
In: Technology

By Sam Bradley  •  April 4, 2025  • Ivy Liu Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are spooked about the impacts of President Trump’s “Liberation Day” tariffs. Wednesday’s (April 2) announcement preceded the worst dayContinue Reading

Trump’s topsy-turvy tariffs have marketers uncertain and on edge

2025-03-15
By: Sam Bradley
On: March 15, 2025
In: Technology

As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. The constant change has left marketers’ and agency execs’ heads spinning. An IAB survey released last week of 100 U.S. marketers and agency execs found 57%Continue Reading

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Court Docs Allege Diddy’s Legal Team Submitted Mistrial Request As Pics Of Bryana Bongolan’s Alleged Balcony Injuries Surface

Court Docs Allege Diddy’s Legal Team Submitted Mistrial Request As Pics Of Bryana Bongolan’s Alleged Balcony Injuries Surface

By: Maurice Cassidy
On: June 7, 2025

Diddy’s legal battle has been underway for four weeks. But now, his

Day of the Devs 2025

Day of the Devs 2025

By: Matt Wales
On: June 7, 2025

Summer Game Fest might have brought the glitz, glamour, and bombastic reveals,

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