By Sam Bradley • February 25, 2026 • Ivy Liu This article is part of an ongoing series detailing the most important information readers need to know about the ad industry’s most complex topics. More from the series → Marketers worried about improving their brand’s profile in LLM chatbot resultsContinue Reading
By Sam Bradley • February 9, 2026 • Ivy Liu This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → Now that the washing up’s done and the snacking detritus has been swept off the floor, it’s time to consider the real winnersContinue Reading
By Sam Bradley • October 17, 2025 • Ivy Liu OpenAI’s launch of Sora 2, its video generation tool and would-be social network for the slop age, was the latest attempt by the generative AI developer to expand the copyright Overton Window. Sora 2 initially shipped with an “opt-out” policyContinue Reading
By Sam Bradley • October 9, 2025 • Ivy Liu Advertisers are spoiled for choice in the CTV market. It’s good news for buyers, but the sheer quantity of supply makes it difficult for streaming players to get their share of ad spend. A deepening alliance between free ad-supported TVContinue Reading
As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role paid search plays in their media plans. With that rethinking, they’re monitoring a small set of dashboard indicators for signs that ad performance is slipping,Continue Reading
By Sam Bradley • July 10, 2025 • WPP has been flirting with the idea of becoming an “AI-driven platform business” for some time – mostly in earnings calls and on strategy decks. Now, with a new CEO incoming, the holdco might finally be ready to turn the tagline intoContinue Reading
By Sam Bradley • June 5, 2025 • Ivy Liu If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying. The American public believesContinue Reading
The digital advertising industry has spent the last five years preparing for a cookieless future. This week, they’re looking for ways to make that feel less like a wasted effort, following Google’s latest policy reversal. Facing legal challenges and industry pushback, Google has opted to retain the cookie in itsContinue Reading
By Sam Bradley • April 4, 2025 • Ivy Liu Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are spooked about the impacts of President Trump’s “Liberation Day” tariffs. Wednesday’s (April 2) announcement preceded the worst dayContinue Reading
As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. The constant change has left marketers’ and agency execs’ heads spinning. An IAB survey released last week of 100 U.S. marketers and agency execs found 57%Continue Reading
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