Reviving Car Brands Is Risky Business: These Are the Biggest Successes and Failures

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Automakers have resurrected numerous nameplates over the years, but not every comeback has ended well. Benjamin HuntingWriter Motor Trend ArchivePhotographerGetty ImagesPhotographer Alan MuirIllustrator Oct 28, 2025 Reviving a classic automotive brand is a dice roll. On the one hand, there’s a chance that dusting off a once-proud nameplate will attractContinue Reading