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Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting
2025-10-20
By Sara Jerde • October 20, 2025 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → It’s difficult to contextualize how marketers are strategizing for next year as this year’s books close without acknowledging these unprecedented times — orContinue Reading
