By Seb Joseph • August 22, 2025 • Ivy Liu Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smartContinue Reading
By Seb Joseph • July 16, 2025 • Ivy Liu Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings call on Tuesday (July 15), putting the tech — and the business case — squarely in focus. Like itsContinue Reading
By Seb Joseph • July 1, 2025 • Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift. It’s not going full Dotdash MeredithContinue Reading
U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom drama or need a refresher, here’s the unfiltered story of how Google boxed out rivalsContinue Reading
By Seb Joseph • March 21, 2025 • Ivy Liu 2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing. Things are so bleak that not one would speak on the record about their dwindling fortunes. Better to suffer inContinue Reading
By Seb Joseph and Sam Bradley • January 8, 2025 • Ivy Liu Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet. For now, they’ve brushed off Meta’s decision to scrap its U.S. fact-checking program in favorContinue Reading
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