This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Let’s dispense with the preambles. The discourse machine has already burned through its takes on Omnicom finally sealing its long-planned purchaseContinue Reading
Disney kicked things off by announcing that Disney+ subscribers will soon be able to spin up their own content using its characters. A former video game studio head chimed in to note that younger audiences are already using this stuff. And TikTok added more fuel by confirming its testing controlsContinue Reading
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → A clear theme at last week’s Digiday Publishing Summit Europe was skepticism about agents. Executives see the upside but fully autonomousContinue Reading
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → A senior marketer at a major WPP Media client told me recently they’re thinking about shopping around for a new agency.Continue Reading
By Seb Joseph • October 22, 2025 • Ivy Liu As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser called ChatGPT Atlas. Before panic sets in, take a breath. Digiday has the essentials on what it meansContinue Reading
By Seb Joseph • August 22, 2025 • Ivy Liu Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smartContinue Reading
By Seb Joseph • July 16, 2025 • Ivy Liu Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings call on Tuesday (July 15), putting the tech — and the business case — squarely in focus. Like itsContinue Reading
By Seb Joseph • July 1, 2025 • Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift. It’s not going full Dotdash MeredithContinue Reading
U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom drama or need a refresher, here’s the unfiltered story of how Google boxed out rivalsContinue Reading
By Seb Joseph • March 21, 2025 • Ivy Liu 2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing. Things are so bleak that not one would speak on the record about their dwindling fortunes. Better to suffer inContinue Reading
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