The Washington Post

How brands are increasing trust and CTR by advertising in news publications

On: October 16, 2024

Sponsored by The Washington Post • October 16, 2024 • Jana Meron, vp of revenue operations and data, The Washington Post In 2023, more than one-third of brands entirely excluded news from their marketing mix, driven largely by concerns over brand suitability. This “fear of the screenshot” looms large —Continue Reading

The Washington Post

How brands are increasing trust and CTR by advertising in news publications

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