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Tom May

Fei Meng brings the spirit of classical portraiture to modern editorial and advertising illustration

Fei Meng brings the spirit of classical portraiture to modern editorial and advertising illustration

2026-08-26
By: Tom May
On: August 26, 2026
In: Editorial

Her evocative work reminds me of the storybooks of my 1970s childhood—only reimagined for the digital age. Originally from China, Fei Meng lived in the UK for ten years before relocating to New York i…Read MoreContinue Reading

Why a stylist and her crew built a magazine instead of just moaning about AI

Why a stylist and her crew built a magazine instead of just moaning about AI

2026-06-25
By: Tom May
On: June 25, 2026
In: Editorial

Most of us in the creative industries have spent this year complaining about AI in one form or another, whether that’s over a pint in the bar or in the comments online. What’s harder is doing something about it. But that’s exactly what fashion stylist Anna May and a smallContinue Reading

8 eye-catching typefaces that will elevate your editorial designs

8 eye-catching typefaces that will elevate your editorial designs

2026-03-20
By: Tom May
On: March 20, 2026
In: Editorial

Typography is one of those things that separates good editorial design from great editorial design… and great from genuinely memorable. The right typeface doesn’t just carry words across a page; it sets the emotional register, establishes hierarchy, and does half the creative heavy lifting before a reader processes a singleContinue Reading

Jacqueline Colley on why you don’t need big commissions to make it as an illustrator

Jacqueline Colley on why you don’t need big commissions to make it as an illustrator

2026-01-20
By: Tom May
On: January 20, 2026
In: Editorial

For many illustrators, the dream looks something like this: land an agent, secure regular editorial commissions, work with big-name brands, and watch the Instagram likes roll in. But what if you’re not landing those jobs? What if your inbox stays stubbornly quiet while everyone else seems to be announcing theirContinue Reading

Robot Food’s identity for beauty brand Postcard invites us to slow down

Robot Food’s identity for beauty brand Postcard invites us to slow down

2024-10-06
By: Tom May
On: October 6, 2024
In: Fashion & Style

Much like its fashion sibling, the beauty industry often feels like it’s trying to push us into being something we’re not. It offers us images of unattainable attractiveness, urges us to invest in overly expensive products, and subtly hints that our lives will be better if we only look moreContinue Reading

Parker crafts modern new identity for historic mattress brand Ostermoor

Parker crafts modern new identity for historic mattress brand Ostermoor

2024-10-06
By: Tom May
On: October 6, 2024
In: Craft & Hobbies

In general, we like companies with decades of experience and expertise. They’re far more likely to know what they’re doing and provide good value. However, when we think about mattresses, we tend to gravitate to new, flashy brands with access to the latest supportive technologies. So Ostermoor, a historic mattressContinue Reading

Angel & Anchor crafts playfully ironic identity for new Belfast takeaway

Angel & Anchor crafts playfully ironic identity for new Belfast takeaway

2024-10-06
By: Tom May
On: October 6, 2024
In: Craft & Hobbies

At Creative Boom, we’re big fans of the work of Angel & Anchor, who describe themselves as “a ballsy branding studio based in Belfast; we work hard, we listen, we give a shit.” And so back in March, we reported on their work crafting a visual identity for a stylishContinue Reading

Ourselves helps sugar brand Silver Spoon inspire Britain to get baking

Ourselves helps sugar brand Silver Spoon inspire Britain to get baking

2024-10-06
By: Tom May
On: October 6, 2024
In: Cooking, Food & Beverage

TV show The Great British Bake-Off has been such a massive hit around the world that some might assume Brits are making cakes morning, noon and night. But in truth, most of us see sugar purely as something to stir into hot drinks. That’s why Silver Spoon, the UK’s leadingContinue Reading

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rel·a·tiv·i·ty /ˌreləˈtivədē/: the absence of standards of absolute and universal application. In other words, take everything with a grain of salt.

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Latest Posts

“Anything that sounds remotely like a Tele is that Esquire. It’s my impression of Keith Richards”: Steve Lukather played his 1951 Esquire on sessions with Joni Mitchell and Dolly Parton. And it tells us a lot about the evolution of the Fender Telecaster

“Anything that sounds remotely like a Tele is that Esquire. It’s my impression of Keith Richards”: Steve Lukather played his 1951 Esquire on sessions with Joni Mitchell and Dolly Parton. And it tells us a lot about the evolution of the Fender Telecaster

By: Huw Price
On: September 4, 2026

(Image credit: Future/Olly Curtis) If you mention the words Fender and Esquire,

Maggie Gyllenhaal’s Venice Film Festival Style

Maggie Gyllenhaal’s Venice Film Festival Style

By: Chris Gardner
On: September 4, 2026

Maggie Gyllenhaal has a history on the red carpet at the Venice

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“Anything that sounds remotely like a Tele is that Esquire. It’s my impression of Keith Richards”: Steve Lukather played his 1951 Esquire on sessions with Joni Mitchell and Dolly Parton. And it tells us a lot about the evolution of the Fender Telecaster

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Maggie Gyllenhaal’s Venice Film Festival Style

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