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Co-hosted by Billboard Korea and the Seoul Business Agency, the RUNWAY TO SEOUL FASHION+MUSIC SHOW officially launched on June 25 with a successful opening listening party at the DDP Showroom.
The event marked the beginning of a new exhibition series that blends Seoul-based fashion brands and K-pop artists, celebrating collaborative creative expression. The night featured electrifying performances from four K-pop acts across genres including hip-hop and R&B — Homies, Coogie, BIG Naughty and Jang Wooyoung (2PM) — as well as back-to-back DJ sets from Korea’s top DJ crews FIXL, Daywalker and Jin Rico, turning the venue into a high-energy showcase.
Running from June 26 through July 20, the exhibition brings Billboard Artist magazine photo spreads to life as immersive, physical installations.
Stunning visual scenes featuring JISOO, ATEEZ and PLAVE — each of whom has graced the cover of Billboard Korea’s special editions — are reimagined through contemporary art, lighting, and spatial design. Visitors can experience the aesthetic and narrative of each artist in an immersive, multi-sensory format.
Additionally, 11 domestic fashion brands—each with prior collaboration experience with K-pop artists—participated in the exhibition, presenting custom-designed garments and original installations. These branded zones elevate the exhibition’s creative integrity and visual diversity.
The ‘RUNWAY TO SEOUL FASHION+MUSIC SHOW’ is open daily at the DDP Showroom, located inside Dongdaemun Design Plaza, through July 20. Admission is free and open to the public without reservation.
The exhibition operates from 10 a.m. to 7 p.m. daily.
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ATEEZ
Image Credit: Courtesy of Billboard Korea The ATEEZ zone recreates the group’s unique storyline through symbolic objects and video projections, drawing from their Billboard Artist Edition visuals to transform their worldview into a tangible, spatial experience.
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Coogie
Image Credit: Courtesy of Billboard Korea Rapper Coogie performing at the opening listening party for the ‘RUNWAY TO SEOUL FASHION+MUSIC SHOW’ .
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BIG Naughty
Image Credit: Courtesy of Billboard Korea BIG Naughty
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DJ
Image Credit: Courtesy of Billboard Korea DJ
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Coogie
Image Credit: Courtesy of Billboard Korea Coogie
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2PM’s Jang Wooyoung
Image Credit: Courtesy of Billboard Korea 2PM’s Jang Wooyoung performing at the opening listening party for the RUNWAY TO SEOUL FASHION+MUSIC SHOW’.
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Coogie
Image Credit: Courtesy of Billboard Korea Coogie
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Coogie
Image Credit: Courtesy of Billboard Korea Coogie
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Coogie
Image Credit: Courtesy of Billboard Korea Coogie
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Coogie
Image Credit: Courtesy of Billboard Korea Coogie
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PLAVE
Image Credit: Courtesy of Billboard Korea PLAVE
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JISOO
Image Credit: Courtesy of Billboard Korea The JISOO zone within the exhibition space presents a sculptural installation based on the Billboard Artist Edition cover story, showcasing her aura through an artful sensory display.
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Jang Wooyoung
Image Credit: Courtesy of Billboard Korea Jang Wooyoung
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Homies
Image Credit: Courtesy of Billboard Korea Homies
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Homies
Image Credit: Courtesy of Billboard Korea Homies
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Homies
Image Credit: Courtesy of Billboard Korea Rapper Homies performing at the opening listening party for the ‘RUNWAY TO SEOUL FASHION+MUSIC SHOW’.
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Homies
Image Credit: Courtesy of Billboard Korea Homies
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Homies
Image Credit: Courtesy of Billboard Korea Homies
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BIG Naughty
Image Credit: Courtesy of Billboard Korea Rapper BIG Naughty performing at the opening listening party for the RUNWAY TO SEOUL FASHION+MUSIC SHOW’.
