BOSS, Jiaren Chemical Recycling, and NBC LLC Introduce Novapoly™ Yarn on the Courts in Melbourne

Metzingen – WEBWIRE – Tuesday, January 13, 2026

This month, at the years first major international tennis tournament,BOSSisproud todebutNovaPoly yarn: arecycled alternative to virgin polyesterwith the potential to inspireindustryprogress intextile innovation and advanced performance, developedin collaboration withJiarenChemical Recycling and NBC LLC.Morethanjustayarn,NovaPolyisan exampleof BOSSs commitment to shaping the future offashion.Theinnovativeyarnfeatures a specialadditivethatspeeds updegradability in comparison to conventional polyester fibers, making it biodegradable* in an anaerobic active microbial environment.

To highlightNovaPoly yarns performance capabilities, BOSS willshowcasetheyarnin its tennis stylesduring playinMelbourne, Australiathis month. BOSS ambassadors, Taylor Fritz and Matteo Berrettini, will wear keyNovaPoly yarnpieces on the court, including jerseys, shorts, and caps. This marksan importantmoment in BOSSs journey as it reinforces its position as a forward-thinking brand, complementingthecompanysongoing efforts to developalternatives to conventional polyesterand polyamide fibers and aligning with its commitment to driving progress through innovation and advanced materials.

Crafted from recycled textile waste sourced from both pre- and post-consumer phasesandmodifiedwith an additive,NovaPoly yarnrepresentsastepforward in fashion technology applications.Asthe second textile launched under BOSSs THE CHANGE initiativea platform dedicated to exploring futuristic technologies and crafting designs with purposeNovaPoly yarncontributes towards HUGO BOSSs strategicsustainability key pillars, such asfightingmicroplastics.

BOSS will highlight the craftsmanship and forward-thinking approach ofNovaPoly yarnthrough authentic storytelling, athlete endorsements, and dynamic visuals in the collections campaign. The storyoftheyarnsjourney from recycled textile waste,throughtoits transformation intohigh-performance sportswear, emphasizesthe BOSS values of innovation, quality, and technological advancement.

High-resolution images can be downloaded from:
https://press-service.hugoboss.com/press-portal-pages/boss/Spring-Summer-2026/NovaPoly-yarn.html

About BOSS and HUGO BOSS:
BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brands heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, andkidswearcompletethe brand. The world of BOSS can be experienced in around 500 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 129 countries at more than 8,000 points of sale and online in 74 countries via hugoboss.com. With more than 18,500 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.3 billion in the fiscal year 2024.

AboutJiaren: Global Pioneer in Polyester Chemical Recycling:
Jiaren, a subsidiary of Zhong Jian Xin Group, is a trusted partner for forward-thinking industrial players prioritizing sustainability. Specializing in chemical polyester recycling solutions, it transforms textile waste into high-quality, resource-efficient materials via an end-to-end “collection-recycling-application” closed-loop systemempowering partners to align environmental commitments with commercial success.

Founded in 2012 withan initialtechnical partnership with Teijin,Jiarenpioneered 10,000-ton scale production in textile chemical recycling through independent R&D,establishingitself as a global industry benchmark. Operating twostate-of-the-artbases (locatedinShaoxinCity, China), it boasts a total annual capacity of 180,000 tons post-full operation, recycling over 200,000 tons of textile waste yearly to reduce reliance on virgin petrochemicals. Backed by proprietary “depolymerization-monomer-polymerization” technology, transparent processes, and strategic collaborations with industry leaders like Indorama,Jiarendrives scalable sustainable transformation for the global textile industry. 

AboutNBC LLC:
Founded in 2018 and headquartered in Dubai, NBC is afastgrowingpioneer in sustainable materials for packaging and textiles. The company began by tackling plastic waste in packaging and has since expanded into textiles, partnering with global companies like HUGO BOSS.

NBC supplies proprietary biodegradable additives offeringcosteffectivealternatives to traditional plastics, breaking down safely without compromising strength or recyclability. Easy to integrate across processes such as injectionmoulding, thermoforming, and textile production, these solutions help industries reduce plastic pollution and microfibers while advancing circularity.

Guided by the principles of Reduce, Reuse, and Recycle, NBCadvocates forsystemic change. With ongoing R&D and a growing portfolio, NBCremainscommitted to making sustainability accessible and practical worldwide.

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