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Britney Spears’ mysterious new business venture has finally been revealed.
The pop superstar’s long-awaited jewelry line, BTiny, launched a new website Friday, just days after Page Six exclusively revealed she was preparing to unveil a “top-secret project.”
A source close to Spears confirmed to Page Six Style that the jewelry collection was the secret venture the singer had spent the past year working on.
Fans who visit the BTiny site are greeted with a message teasing a major announcement.
“Okay so… I’ve been keeping a secret,” the message reads. “A small one … well maybe TINY actually.”
No designs have been revealed as of yet, and site visitors are prompted to join a waitlist for updates. The logo is rendered in gold and includes a shooting star, perhaps hinting at the delicate pieces to come.
On Tuesday, Page Six exclusively reported that Spears, 44, had been quietly preparing to unveil a major new venture, which was a longtime dream of hers.
“For the past year, Britney has been working on a top-secret project,” a source close to the pop star said. “It’s a deeply personal project that both Britney and her fans have longed for for over 20 years.”
“It’s coming very soon!” the insider exclaimed.
This story is developing…
