Fashion’s New Instagram Playbook, According to Eva Chen

Photo: Courtesy of Instagram A decade into Instagram’s reign over fashion, keeping pace with the changing platform and the ways people use it has become something of a holy grail for fashion marketers. But lately, the conversation has become about much more than reach or engagement. Virality has lost someContinue Reading

All-Male Precure Stage Play Returns With Colorful Runway! Production in December

New fashion-focused play runs in Tokyo from December 5-13, Osaka from December 26-27 The official website for Dancing☆Star Precure, the first stage play in Toei Animation‘s long-running Precure (Pretty Cure) anime franchise, announced a new all-male stage play centered on fashion titled Colorful Runway! Precure the Stage that will runContinue Reading

Lindt turns confectionery into couture with boundary-breaking collab

Lindt turns confectionery into couture with boundary-breaking collab (Image: Lindt & Sprüngli) Lindt’s taking confectionery collaborations to new heights with designer fashion launch Lindt & Sprüngli fashion collaboration overview Lindt partnered with Joe Ando to create confectionery-inspired dresses Designs reflect Tokyo Style Matcha Strawberry Chocolate flavour profiles Dresses feature atContinue Reading