Adidas Pricing Strategy Explained: How Adidas Competes in the Global Market

Adidas stands as one of the leading athletic and lifestyle brands globally, competing closely with giants like Nike and Puma. Known for its innovative products, high-profile collaborations, and commitment to sustainability, Adidas maintains a strong presence across diverse market segments. Pricing plays a pivotal role in the brand’s success, ensuringContinue Reading

PESTLE Analysis: Social Factors Affecting Business

Social factors shape how businesses connect with their customers. Recent research from industry experts suggests that closely examining demographics, cultural trends, and evolving lifestyles can provide valuable clues about customer preferences and behaviors. By understanding these social factors, companies can gain deeper insights into their target audience and develop moreContinue Reading

Singapore’s most anticipated skyhigh destination C.O.T.U officially opens in iconic Marina Bay this holiday season

Wednesday, 25 December 2024, 08:00 HKT/SGT      Source: C.O.T.U. Singapore’s most anticipated skyhigh destination C.O.T.U officially opens in iconic Marina Bay this holiday season A groundbreaking, wholly Singaporean brand set to redefine regional dining and entertainment with its immersive, one-of-a-kind lifestyle experience Five distinct concepts in one destination: experiential cocktailContinue Reading

Rockbridge Acquires Three Hotel ZaZa Properties in Texas

Rockbridge acquired the Hotel ZaZa Houston Museum District. COLUMBUS, Ohio—Owner and developer Rockbridge announces the acquisition of three luxury lifestyle Hotel ZaZa properties in Texas. These distinctive hotels include the 159-room Hotel ZaZa Austin Downtown, the 166-room Hotel ZaZa Dallas Uptown, and the 315-room Hotel ZaZa Houston Museum District.  All threeContinue Reading