Robert Way/Shutterstock It’s incredible how powerful a brand name can be. In fact, some argue that the brand matters more than the product. Up for debate, of course, but you only need to look to Philips: a huge name back in the ’70s and ’80s that consumers today trust becauseContinue Reading
The time-lapse video shows the approach, close approach, and departure of NASA’s Psyche spacecraft at Mars as it used the planet’s gravity for a boost on its way to the asteroid Psyche. Credit: NASA / JPL-Caltech / ASU / True Story Films Get the Popular Science daily newsletter💡 Breakthroughs, discoveries,Continue Reading
There are amazing lightsaber collectibles out there, including practical dueling sets so you can cosplay and swordfight to your heart’s desire. What’s wild is that the whole concept of lightsabers originally came about from a random discovery at a camera shop. Of course, nothing will ever come close to aContinue Reading
Launched in March 2026, the $99 Fitbit Air is a screenless health tracker designed to provide the health tracking features and insights you’d expect from such wearables without interrupting your activity with notifications. It’s Google’s smallest tracker made to date, and a good alternative to Whoop bands. The Fitbit AirContinue Reading
Robtek/Getty Images Modern gaming is an increasingly expensive hobby, mainly because of the constant investments studios make in games and the AI-driven crisis, which pushes component prices even higher. Graphics cards and RAM keep getting more expensive, driven in part by AI data centers that are causing shortages, while consoles alsoContinue Reading
Andrii Iemelianenko/Shutterstock Whether you work a desk job or just enjoy using your PC at home, you’re probably spending a statistically significant portion of your day with a brightly lit rectangle right in front of your face. It’s no secret that prolonged screen exposure isn’t great for your eyes, andContinue Reading
mundissima/Shutterstock With many states already pushing for device-level age verification, it’s likely only a matter of time before many websites, apps, and experiences require users to verify their age in some way. We’ve already seen backlash about this when Discord shared plans to enable age verification systems, even going so farContinue Reading
A time-lapse photo of SpaceX Falcon 9 rocket lifting off from Cape Canaveral Space Force Station in Florida on July 14, 2026. It was the 600th reuse of a flight-proven Falcon 9 rocket stage. (Image credit: SpaceX) SpaceX reached a milestone with its latest Starlink launch, sending the satellites intoContinue Reading
DenPhotos/Shutterstock So that your smartphone can connect to cellular networks, it has been assigned a unique 15-digit identifier known as the International Mobile Equipment Identity (IMEI). Every mobile carrier uses this identification number to verify the identity of your smartphone on its network, which essentially makes it a kind ofContinue Reading
Kittyfly/Shutterstock With Amazon officially discontinuing support for several older Kindle models, many users have found themselves pushed toward picking up a newer model. However, not everything is bright and cheery in the land of new Kindle devices, as despite being newer and still supported, users have reported their fair shareContinue Reading
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