Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive  Anonymous townhall participant It’s one where sellers’ ability to offer granularContinue Reading

Omnicom confirms the pending exit of influential Annalect chief Slavi Samardzija

By Ronan Shields and Michael Bürgi  •  July 11, 2025  • Ivy Liu Slavi Samardzija is exiting Omnicom’s Media Group’s Annalect in September, with sources interpreting the CEO’s exit as indicative of pending changes within the holding company’s technology and analytics division.  Separate sources familiar with the developments, all ofContinue Reading

WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart

This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue;Continue Reading