By Ronan Shields and Michael Bürgi • July 11, 2025 • Ivy Liu Slavi Samardzija is exiting Omnicom’s Media Group’s Annalect in September, with sources interpreting the CEO’s exit as indicative of pending changes within the holding company’s technology and analytics division. Separate sources familiar with the developments, all ofContinue Reading
By Sam Bradley • July 10, 2025 • WPP has been flirting with the idea of becoming an “AI-driven platform business” for some time – mostly in earnings calls and on strategy decks. Now, with a new CEO incoming, the holdco might finally be ready to turn the tagline intoContinue Reading
By Krystal Scanlon • July 9, 2025 • Ivy Liu After just over two years at X, CEO Linda Yaccarino is stepping down from the role. “When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry outContinue Reading
This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue;Continue Reading
By Michael Bürgi • July 7, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → For most of the last 50 years sinceContinue Reading
An EEG signal of sleep is associated with better performance on a mental task. The guy in the back may be doing a more useful activity. Credit: XAVIER GALIANA Dmitri Mendeleev famously saw the complete arrangement of the periodic table after falling asleep on his desk. He claimed in hisContinue Reading
July 5, 2025 12:15 PM VentureBeat/Ideogram Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now In the past decade, companies have spent billions on data infrastructure. Petabyte-scale warehouses. Real-time pipelines. Machine learning (ML)Continue Reading
In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators. Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create a storefront to highlight theirContinue Reading
Georgina Bankier, vp, global platform partnerships, Eyeota, a Dun & Bradstreet company In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets. CTV ad spending is projected to reach $33.35 billion this year, while retail media’s 19.7% growth will be more thanContinue Reading
By Alexander Lee • July 2, 2025 • Ivy Liu As Substack invests in video content, the platform’s smaller creators stand to gain the most subscribers and advertisers by embracing the medium. Over the past year, Substack has considerably expanded its video tools for both creators and audience members. InContinue Reading
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