Hearst rethinks brand safety to unlock news ad yield 

Hearst is adopting a new approach to improve ad yield across its news outlets, properties that have historically been difficult to monetize, especially during politically polarized periods.  The publisher of titles such as the San Francisco Chronicle and Connecticut Post has partnered with Mobian to reassess how brand safety andContinue Reading

Webb’s 255-hour-long observation reveals invisible dark matter in a map area containing nearly 800,000 galaxies

ⓘ NASA An image of the James Webb Space Telescope Using its Near-Infrared Camera (NIRCam), NASA’s James Webb Space Telescope peered into a region for a total of about 255 hours. This exceptionally long observation allowed astronomers to trace dark matter by studying how its gravity distorts and influences theContinue Reading