Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive Anonymous townhall participant It’s one where sellers’ ability to offer granularContinue Reading