The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive Anonymous townhall participant It’s one where sellers’ ability to offer granularContinue Reading
By Seb Joseph • July 16, 2025 • Ivy Liu Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings call on Tuesday (July 15), putting the tech — and the business case — squarely in focus. Like itsContinue Reading
Despite years of pledges to diversify their ranks, major publishers are making barely perceptible progress, and in some cases — none at all. Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity dataContinue Reading
The Dragon Quest VII logo pictured (image source: Nintendo) Square Enix is aiming for a remake of the title that goes above and beyond what traditional remasters do, based on reports. Square Enix is diving back into its beloved Dragon Quest classics, as reports suggest that the company is workingContinue Reading
Sure, the plot lacks originality but it’s a solid B movie—and H.R. Giger designed the alien lifeform. Earlier this month, Hollywood mourned the passing of Michael Madsen, a gifted actor best known for his critically acclaimed roles in Reservoir Dogs, Kill Bill, and Donnie Brasco, among others. Few obituaries haveContinue Reading
July 12, 2025 1:45 PM Image Credit: nchlsft / Shutterstock Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Have you ever thought about what it is like to use a voice assistantContinue Reading
By Ronan Shields and Michael Bürgi • July 11, 2025 • Ivy Liu Slavi Samardzija is exiting Omnicom’s Media Group’s Annalect in September, with sources interpreting the CEO’s exit as indicative of pending changes within the holding company’s technology and analytics division. Separate sources familiar with the developments, all ofContinue Reading
By Sam Bradley • July 10, 2025 • WPP has been flirting with the idea of becoming an “AI-driven platform business” for some time – mostly in earnings calls and on strategy decks. Now, with a new CEO incoming, the holdco might finally be ready to turn the tagline intoContinue Reading
By Krystal Scanlon • July 9, 2025 • Ivy Liu After just over two years at X, CEO Linda Yaccarino is stepping down from the role. “When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry outContinue Reading
This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue;Continue Reading
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