Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
By Sam Bradley • February 9, 2026 • Ivy Liu This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → Now that the washing up’s done and the snacking detritus has been swept off the floor, it’s time to consider the real winnersContinue Reading









