By Antoinette Siu • May 2, 2025 • Ivy Liu The transition from viral influencer to a full-time career as a creator has always been tough — but with greater economic pressure, some are realizing the juice isn’t worth the squeeze. After working 11 years as a creator and amassing 68.2KContinue Reading
By Krystal Scanlon • May 2, 2025 • Ivy Liu Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. That strain has already forced ad spend forecastsContinue Reading
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at The Washington Post’s deal with OpenAI to use the news org’s content in its ChatGPT searchContinue Reading
This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction. Consumer buying and viewing habits are ever-changing, and content and how it’s delivered are evolving to keep up. Contextual commerceContinue Reading
By Michael Bürgi • April 29, 2025 • Ivy Liu Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series → The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you prettyContinue Reading
By Kristina Monllos • April 28, 2025 • Ivy Liu It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that could hurt consumer sentiment and ultimately consumer spending. It’s not just tariffs and the topsy-turvy nature of theContinue Reading
The digital advertising industry has spent the last five years preparing for a cookieless future. This week, they’re looking for ways to make that feel less like a wasted effort, following Google’s latest policy reversal. Facing legal challenges and industry pushback, Google has opted to retain the cookie in itsContinue Reading
Why You Can Trust CNET Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement The Tricky Trees stand in the way of Pep Guardiola’s men reaching a thirdContinue Reading
April 25, 2025 3:02 PM Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Liquid AI, the Boston-based foundation model startup spun out of the Massachusetts Institute of Technology (MIT), is seeking to move the tech industry beyond its relianceContinue Reading
By Julia Tabisz • April 25, 2025 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries?Continue Reading
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