DoubleVerify overhauls its keyword-blocking policies

By Digiday Editors  •  March 20, 2025  • Ivy Liu DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on publishers.  These developments come amid high-profile criticism of ad verification technologies in successive reports in recent months and,Continue Reading

BuzzFeed to invest $10 million in BF Island – How does it stack up against other social platforms’ launch costs? 

By Sara Guaglione  •  March 17, 2025  • BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF Island, a social platform BuzzFeed is building that will focus on user-generated content supported by AI technology.  The project willContinue Reading

‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year

This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month in March and Pride Month in June to strike similar tones.  That’s according to three marketers Digiday spoke with for this story who said brand clientsContinue Reading