Cycle Tourism Market to Reach USD 234.33 Billion by 2030 Driven by Rising Demand for Active Travel and Popularity of E-bikes

Overview of the Cycle Tourism Market 

The Cycle Tourism Market size is estimated at USD 147.24 billion in 2025, and is expected to reach USD 234.33 billion by 2030, at a CAGR of 9.74%. This growth reflects the rising global demand for active, outdoor, and experience-based holidays, as more travellers look for meaningful ways to explore destinations. The term Cycle Tourism Market refers to travel and holidays where cycling is a central activity, either as the main mode of exploration or as part of adventure, wellness, or cultural itineraries. 

The Cycle Tourism Market share is expected to expand steadily as governments and tour operators continue to develop bike-friendly infrastructure, dedicated cycling trails, and specialised tours. Increased awareness of sustainability, along with the health and environmental benefits of cycling, is driving participation across various regions. These factors collectively contribute to a consistent growth trajectory for the Cycle Tourism Market share through 2030. 

Key Trends in the Cycle Tourism Market 

1. Expansion of Cycling Infrastructure and Route Networks 

Destinations worldwide are investing in dedicated cycling trails, eco-friendly transport corridors, and scenic cycling routes that make travel safer and more enjoyable. These improvements enhance the overall travel experience and attract a wider range of participants, directly contributing to the growth of the Cycle Tourism Market size. 

2. E-Bikes Increasing Accessibility 

The growing adoption of electric bikes is making cycling holidays accessible to travellers of varying fitness levels. E-bikes enable longer distances and less strenuous rides, allowing tour operators to reach new customer segments. This inclusivity is boosting the Cycle Tourism Market share by encouraging more people to participate in cycling tourism. 

3. Digital Platforms and Social Media Influence 

Online booking platforms, mobile apps, and social media are reshaping how cycling trips are discovered and reserved. User-generated content such as photos, itineraries, and reviews inspires travellers to explore cycling-focused vacations, creating greater visibility for tour operators and contributing to overall market growth. 

4. Diversified and Themed Cycling Experiences 

Tour operators are increasingly offering niche itineraries that combine cycling with cultural exploration, local cuisine, wine experiences, or wellness retreats. These curated, experience-driven tours attract premium travellers and improve profitability, further enhancing the Cycle Tourism Market share across different regions. 

Segmentation of the Cycle Tourism Market 

By Group Type: 

• Group/Friends 
• Couples 
• Family 
• Solo 

By Booking Mode: 

• Direct Booking 
• Travel Agent 
• Marketplace Booking 

By Age Group: 

• 18 to 30 Years 
• 31 to 50 Years 
• More Than 50 Years 

By Geography: 

• North America: 
• Canada 
• United States 
• Mexico 
• South America: 
• Brazil 
• Peru 
• Chile 
• Argentina 
• Rest of South America 
• Europe: 
• United Kingdom 
• Germany 
• France 
• Spain 
• Italy 
• BENELUX (Belgium, Netherlands, Luxembourg) 
• NORDICS (Denmark, Finland, Iceland, Norway, Sweden) 
• Rest of Europe 
• Asia-Pacific: 
• India 
• China 
• Japan 
• Australia 
• South Korea 
• South-East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines) 
• Rest of Asia-Pacific 
• Middle East & Africa: 
• United Arab Emirates 
• Saudi Arabia 
• South Africa 
• Nigeria 
• Rest of Middle East & Africa 

Key Players in the Cycle Tourism Market 

• TUI Group (Eurobike/Eurohike division): Offers a wide range of guided cycling holidays and multi-day tours across Europe, focusing on route quality and traveller support. 
• Intrepid Travel: Provides small-group cycling adventures worldwide, emphasizing sustainable travel and immersive local experiences. 
• G Adventures: Specializes in active and cultural cycling tours, combining exploration with community engagement and responsible tourism practices. 
• Backroads: Focuses on premium cycling vacations, including family-friendly and luxury itineraries with curated experiences. 
• Exodus Travels (Travelopia): Offers global cycling trips with diverse themes, from adventure and culture to wellness and leisure, catering to various traveller segments. 

Conclusion 

The Cycle Tourism Market is steadily growing as interest in active travel, improved cycling infrastructure, and digital travel planning continues to rise, offering significant opportunities for destinations and tour operators. Travellers are increasingly choosing cycling holidays for recreation, health, sustainability, and authentic cultural experiences. Europe remains a leading region in market share, while the rapid adoption in Asia-Pacific is reshaping global dynamics. For businesses, success depends on providing memorable, well-organised, and sustainable cycling experiences tailored to diverse traveller segments. With growing awareness of cycling’s environmental and wellness benefits, the Cycle Tourism Market share is expected to continue expanding, creating new avenues for growth within the travel and outdoor leisure industry.