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Published on 17/11/25 – Updated on 17/11/25
Six Senses is entering a new growth phase across the EMEA, combining heritage redevelopment, advanced wellness programming and an expanded branded-residences platform. With four major openings planned for 2026, the brand is strengthening its position in the luxury-lifestyle segment while broadening its operational model across urban and resort markets.
Six Senses Milan – Consolidating a high-yield luxury footprint in the Brera district
Scheduled for winter 2026, Six Senses Milan expands the brand’s European footprint in the Brera district with 69 rooms and 16 suites, including exclusive units featuring private pools. The design blends Milanese craftsmanship with contemporary finishes, while the wellness offer includes a 15 m pool, thermal areas and a rooftop pool.
With its intimate scale and premium cultural location, the property is positioned to capture high-yield leisure, boutique corporate demand and ultra-luxury weekend stays—supporting a targeted ADR and RevPAR uplift in one of Europe’s strongest luxury markets.
Six Senses London – Whiteley redevelopment anchor
Opening in early 2026, Six Senses London will occupy part of the redeveloped Whiteley building near Hyde Park, integrating 109 rooms, 14 branded residences, and the UK’s first Six Senses Place members’ club.
The project introduces a mixed-use ecosystem combining hotel operations, recurring membership revenue and branded residential sales. The wellness offering—20 m pool, high-tech recovery lounge, advanced spa programming—supports a strong non-rooms revenue model. It is designed to become a flagship of the brand’s urban strategy with diversified income streams.
Six Senses AMAALA – Red Sea strategic asset
Six Senses AMAALA will open within Saudi Arabia’s Vision 2030 coastal development, offering 64 rooms, 6 suites, 30 villas, and 25 branded residences shaped by Red Sea-inspired architecture. Integrated into the AMAALA masterplan, the project aligns with regenerative tourism principles and focuses on wellness-led, high-spend visitor profiles.
Its diversified mix of villas and branded residences positions the property to benefit from the region’s growing demand for exclusive, long-stay, premium coastal experiences while capturing investment-driven residential buyers within a government-supported tourism cluster.
Six Senses Dubai The Palm – UAE residential driver
Opening in spring/summer 2026, Six Senses Dubai The Palm introduces 61 hotel keys and 172 branded residences on the West Crescent of Palm Jumeirah. The LEED-certified architecture, inspired by coral-reef forms, aligns with Dubai’s sustainability priorities and strengthens the city’s premium coastal offer.
With a comprehensive wellness centre and private beachfront access, the site is structured around a dual-income model: high-margin branded residence sales and long-term service-fee revenues. The opening enhances Six Senses’ presence in the Middle East and consolidates IHG’s strategy in the region’s luxury residential hospitality segment.
Leadership and pipeline context
This expansion takes place as Six Senses undergoes a leadership transition, with long-standing CEO Neil Jacobs stepping down after more than a decade guiding the brand’s global rise.
The brand’s wider pipeline also includes Six Senses Comporta in Portugal, scheduled to open in 2028, combining a hotel, spa and branded residences within a nature-focused development.
Together, the four 2026 openings confirm Six Senses’ evolution from a resort-centric operator into a diversified luxury-lifestyle platform grounded in urban flagships, regenerative coastal destinations and scalable branded-residence models—strengthening IHG’s strategic position in the global high-end hospitality landscape.
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