Fred again.. Teams Up with Dropbox to Share Exclusive Creative Files from His ‘USB002’ Tour

Fred again.. has teamed up with Dropbox to share never-before-seen creative and raw material from his USB002 tour.  It’s a fan-focused template designed to de-emphasize phones and increase post-show engagement.

Producer and musician Fred again.. has teamed up with file-sharing service Dropbox to share previously unseen creative and raw material from his USB002 tour. The release actually furthers a promise Fred made to his fans attending each show on the tour.

In each city, people attending his shows were encouraged to be present and enjoy the moment together by putting their phones away. In return, Fred promised to give them direct access to videos and photos via Dropbox after the show. Now that the tour is over, the artist has opened up other folders with more raw material, including previously unseen behind-the-scenes work from USB002, artwork, photos, posters, and other creative artifacts.

Inside the drop, fans will find:

• • Original flag design from the USB002 era
  • Show posters
  • Vinyl artwork and templates
  • All release artworks, including unseen and unused artwork options
  • Ambient show creative folder
  • Unseen images from each show
  • Visual stems from slow-mo visualizers

Even cooler, these are the actual working files Fred again..’s team used to develop the USB002 tour—and it serves as a reflection of how global artists create today by collaborating and sharing ideas across files and time zones.

With these creative assets made public, anyone in the community can now download, edit, and use this content however they want to create new posters and videos. Sharing these files allows everyone who came to Fred’s shows to relive the energy of each night, and for people from the community who weren’t able to attend to be brought into the experience.

“We’re excited to give fans a glimpse into the process and the chance to connect with the creative work around his music in a more real and tangible way,” says the Dropbox team.

The Fred again.. Dropbox folder drop is available now and provides a rare window into a creative team’s working files.