Skip to content
H&M has opened its first-ever location in Beverly Hills, introducing a new concept store that brings the brands most fashion-forward expressions to one of the worlds style capitals.
WEBWIRE – Friday, November 21, 2025
H &M has opened its first-ever location in Beverly Hills, introducing a new concept store that brings the brands most fashion-forward expressions to one of the worlds style capitals.
Located at 370 North Beverly Drive, the space offers a curated selection of H&Ms most elevated womenswear, accessories, and special collections including H&M Studio Holiday, an expressive line inspired by the bold glamour of the 1980s. The launch also marks the debut of H&M Pre-Loved in Los Angeles, the brands curated secondhand concept, presented through a partnership with local vintage icon Wasteland.
Developed by H&Ms in-house architecture team, the space blends Scandinavian minimalism with Californias Art Deco heritage. Original architectural details, including an open wood ceiling, stucco-textured walls, and travertine stone accents, create an artful, gallery-like environment designed for discovery. Behind the scenes, tech-enabled features such as RFID-supported systems, mobile checkout, and digital inspiration screens elevate the in-store experience, making it seamless and inspiring.
With this new concept store in Beverly Hills, weve created more than a destination weve created an experience. With a curated assortment and elevated interior features, and introducing our pre-loved concept, the store is a space where fashion is playful, personal and connected to culture.
Jrgen Andersson, Chief Creative Officer, H&M
To celebrate the opening, H&M hosted a launch event attended by Amelia Gray, Delilah Belle, and Julez Smith, stars of the brands Los Angeles campaign. The space will continue to serve as a creative hub for future events and collaborations, further embedding H&M into the cultural fabric of the city.
( Press Release Image: https://photos.webwire.com/prmedia/8/346919/346919-1.jpg )
WebWireID346919
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.
