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Illustration by Gabriel Masella
Summary.
Giti Tire operates in one of the toughest spots in manufacturing: the middle market. Headquartered in Singapore with major operations in Indonesia, China, and the U.S., it competes against premium brands above and low-cost players below across 130 countries. It must deliver strong performance at an attractive price, with no room for inefficiency.
Read more on Environmental sustainability or related topics Process management, Climate change and Competitive strategy
