How to Get Scandi Style: 7 Easy Ways to Dress Like a Copenhagen Fashion Week Influencer

Want to have Scandi style? It doesn’t take much to adopt the fashion aesthetic of Scandinavian women, who have become something of a North Star in the fashion world in the past few years. No, it’s just about knowing the elements of their style and using that in a targeted way.

So now that Copenhagen Fashion Week 2025 is here, let’s break down Scandi style secrets and how you can create looks as cool as the biggest influencers in Denmark and Sweden.

1. Think practical—but fashionable

The golden styling rule in Scandinavia is this: It has to look good, but it has to work. Most Scandi women are very practical and mobile, but that doesn’t mean they don’t wear high heels or dress chic. It’s more about freedom of movement. As long as you can ride a bike in your outfit, everything is fine.

2. Invest in high-quality clothes and accessories

Scandinavians value quality. The classic core look consists of really good jeans, high-quality wool or cashmere sweaters, great shoes (whether that’s high heels, flats, or sneakers), cool accessories—especially high-quality handbags—and classic, timeless jewelry.

3. Never be overdressed

Keep it casual! The Scandinavian style is characterized by a certain informality and an eye for details. It’s about keeping things casual, no matter how chic the occasion or outfit, without being sloppy. Feeling comfortable in what you wear is the be-all and end-all when it comes to Scandi style.

4. Support local trends and brands

What stands out when you look at the Instagram accounts of the most important street-style stars and influencers from the far north? They only shop for selected items from global chains like H&M, Zara, Mango, or other international labels. The majority of their closets consist of clothes from local Scandinavian brands, which makes their look more unique and in line with their personal style.

5. Downplaying expensive designer pieces

Take a page out of the Scandi influencers’ book: Instead of always being fussy with expensive designs and accessories, they deliberately wear these pieces in a casual, uncomplicated way and often combine them with more affordable, sporty pieces.

6. Don’t be afraid of colors and patterns

The days when Scandi style was only equated with simple basics in gray or dark blue are definitely over. Now Scandinavian influencers are all about bright colors and eye-catching patterns. They are the best example of how good it can look when you experiment with fashion.

7. Style doesn’t stop at fashion

In Scandinavia, there is a strong “design DNA” created by Danish modernism and its famous furniture designers. Scandinavian women value style, design, and aesthetics in their entire living space—especially in their homes—which in turn has a positive effect on their choice of outfits and accessories.

A version of this article was previously published in Glamour Germany.