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Published on 30/10/25 – Updated on 30/10/25
Hyatt is accelerating its expansion across EMEA through an ambitious 2025–2026 pipeline. The group’s strategy blends luxury, lifestyle, and wellness-led developments—from Lisbon and Rome to the Red Sea and AlUla—showcasing its intent to strengthen brand presence in high-growth destinations and diversify its hospitality portfolio.
Europe: expanding through heritage, design, and lifestyle innovation
Europe continues to represent one of Hyatt’s most dynamic regions, combining cultural authenticity with strong market diversification.
In Portugal, the group will strengthen its presence in Lisbon with two landmark projects:
- The Andaz Lisbon, Hyatt’s first Andaz-branded property in the country, located on Praça do Comércio, will showcase Lisbon’s architectural heritage blended with modern design.
- The Standard Lisbon, expected in 2026, will enhance the city’s cultural vibrancy through gastronomy, art, and music in a lifestyle-driven setting.
Further south, the Hyatt Regency Vilamoura Algarve (257 rooms, Q4 2025) will reinforce the group’s resort portfolio, combining premium leisure and wellness facilities.
In Italy, the Hyatt Regency Rome Central (238 rooms, Q4 2025) will open near Termini Station, offering a rooftop pool, terrace bar, and event spaces, while the Hyatt Regency Turin Centre will strengthen the brand’s presence in northern Italy.
In Germany, the Kennedy89 – The Unbound Collection by Hyatt (181 rooms, Q4 2025) will open in Frankfurt’s Sachsenhausen district, combining skyline views with contemporary architecture. Hyatt is also reinforcing its presence in Hamburg with several strategic developments .
In France, the Hyatt Centric Reims adds 155 rooms in the heart of Champagne, establishing Hyatt in a high-potential regional destination (Hospitality ON – Hyatt Centric opens in Reims, a new destination in Champagne).
In Spain, the Thompson Seville (101 rooms, 2026) will mark Hyatt’s debut in Andalusia, showcasing its expansion in the lifestyle segment.
In the UK, the Hyatt Regency London Olympia (opening 2026) will extend the brand’s capital-city portfolio, while the newly opened Hyatt Place Gothenburg Central strengthens Hyatt’s position in Northern Europe.
These developments are part of Hyatt’s strategic plan to expand its lifestyle offering across EMEA by 2027, targeting 14 new properties across the region.
Middle East: pioneering wellness and ultra-luxury experiences
In the Middle East, Hyatt continues to expand its luxury and wellness footprint.
On Shura Island in Saudi Arabia, two flagship projects are set for completion between late 2025 and 2026:
- Miraval The Red Sea, a 180-room adults-only wellness retreat focused on holistic wellbeing;
- Grand Hyatt The Red Sea, featuring 430 rooms and suites with panoramic sea views, signature dining, and premium facilities.
Hyatt will also debut the Hyatt Place AlUla (215 rooms, 2026), marking its first opening in one of Saudi Arabia’s key heritage destinations. In the United Arab Emirates, the Grand Hyatt Dubai Water Park (Q4 2025) will bring over 20,000 m² of aquatic and leisure facilities, highlighting Hyatt’s growing focus on integrated urban resorts.
A unified vision for long-term growth across EMEA
Hyatt’s 2025–2026 pipeline across EMEA reflects a deliberate strategy of diversification and market specialisation. By combining a restructured leadership framework with a portfolio spanning lifestyle, luxury, and midscale brands, Hyatt aims to strengthen its regional competitiveness while driving long-term value for owners and investors.
The group’s openings from Lisbon to the Red Sea exemplify its ambition to merge brand identity, local culture, and design excellence—ensuring that Hyatt continues to shape the evolving landscape of hospitality across EMEA with both strategic discipline and creative vision.
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