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Influencers have typically thrived during shaky times, from the pandemic recession to sky-high inflation. But something is shifting.Why it matters: The backlash against this industry — built on selling aspirational lifestyles — is gaining new momentum as economic uncertainty spikes.Zoom in: Consumer confidence is plunging and the cracks are showing.TikTok and Instagram users are pushing back against influencers in their comment sections — calling them out for flaunting wealth while many of their followers struggle to pay rent or afford groceries.By the numbers: The global influencer economy is worth more than $250 billion and encompasses some 50 million creators around the world…
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2025-04-20
