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Published on 24/07/25, Updated on 16 hours ago
Marriott International has officially completed its acquisition of citizenM, enhancing its select-service offerings with the addition of this lifestyle brand. This acquisition aligns with Marriott’s strategy to broaden its presence in the global lifestyle segment, providing more lodging options for guests, particularly within the framework of its Marriott Bonvoy loyalty program.
The acquisition includes 37 open citizenM hotels across more than 20 cities in key global regions such as the U.S., Europe, and Asia Pacific, totaling 8,789 rooms. Additionally, the citizenM pipeline includes two upcoming hotels, which will further strengthen Marriott’s footprint in the global market. As part of the integration process, Marriott plans to incorporate citizenM into its systems, with full integration expected later this year.
Until integration is complete, citizenM properties will remain bookable on their own digital platforms. The brand’s existing subscription program will continue to offer benefits, with additional details about its future alignment with Marriott Bonvoy to be shared later. Once integration is finalized, citizenM will fully participate in the Marriott Bonvoy program, providing members with increased loyalty benefits and more travel options.
“As travelers continue to seek innovative lodging offerings that blend technology with genuine, people-first hospitality, the citizenM brand is the perfect addition to our portfolio. Marriott has proven success in growing select-service lifestyle offerings, including our AC, Moxy, and Aloft brands, and we look forward to accelerating citizenM’s global reach with our guests and Marriott Bonvoy members around the world.” – Anthony Capuano, President and CEO of Marriott International
Known for its tech-savvy in-hotel experience and efficient use of space, citizenM has catered to value-conscious travelers since its inception in 2008. The brand’s distinctive approach includes innovative in-room design, immersive artwork, communal living rooms for work or leisure, creative meeting spaces, and convenient food and beverage services.
Apart from this acquisition, Marriott International continues to expand its brand portfolio with the most recent acquisition being the City Express brand from Hoteles City for $100 million. This acquisition marks Marriott’s entry into the affordable midscale segment, further diversifying its offerings and broadening its reach across different market segments.
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