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Automakers are extending their influence beyond the road, curating a lifestyle that seamlessly blends opulence with innovation. Beyond crafting vehicles, luxury automotive brands are forging deeper connections with their customers—now extending into the realm of high-end real estate. Among the pioneers, Mercedes-Benz has made an entrance into this space with Mercedes-Benz Places in Miami, an ultra-luxurious 2.5-million-square-foot development nestled in the prestigious Brickell neighborhood. Following the launch of Tower 1—where 100 residences were purchased within just four days—the marque is now opening sales for Tower 2, along with an exclusive, residents-only Silver Arrow Lounge rooftop, a sophisticated space high above the city skyline.
This marks Mercedes-Benz’s first foray into residential living in North America, complementing its ongoing luxury tower development in Dubai. The brand joins an elite circle of automakers that have extended their prestige beyond the road and into the realm of high-end real estate. In Miami—a city synonymous with glamour and exclusivity—Porsche, Bentley, and Aston Martin have already established their own residences, each embodying the same meticulous craftsmanship and refinement that define their cars.
Mercedes-Benz partnered with the esteemed JDS Development Group to bring its vision of refined living to life with the 67-story tower. Just as with its automobiles, Mercedes-Benz Places in Miami is defined by a commitment to luxury, timeless design, and cutting-edge technology. The project’s architectural elegance is a collaboration of renowned firms; Field Operations sculpted the lush green spaces, serene gardens, and meticulously designed landscapes, while SHoP Architects crafted the bold, cuboid structure that houses the residences, multi-use playgrounds, and basketball courts. The interiors, which shine for its sophistication and mid-century modern design, have been penned by Woods Bagot Studio.
Perhaps the most sought-after amenity in this development is the exclusive Silver Arrow Lounge, the resident-only rooftop retreat that features a 52-foot swimming pool and sun deck. Inspired by the legendary “Silver Arrows” racing cars, this private sanctuary exudes the same spirit of performance, elegance, and innovation that defines the Mercedes-Benz legacy. And to top it all off, the building has its own Mercedes-Benz F1 simulator, as well as a professional recording studio.
Much like its cars, Mercedes-Benz Places in Miami offers a range of residences designed to suit varying lifestyles. The development comprises approximately 800 condominiums, ranging from chic studios to expansive three-bedroom spaces. Beyond its private residences, the project seamlessly integrates 250,000 square feet of premium office space, indoor and outdoor bars, world-class health and wellness facilities, and a lavish 174-room hotel. Naturally, convenience is paramount—ample parking, complete with EV charging stations, as well as dedicated bicycle and scooter storage, ensures effortless mobility. In true luxury fashion, residents will also enjoy the exclusivity of valet parking and a fleet of house cars, elevating everyday living to a level befitting the Mercedes-Benz legacy.
With the launch of sales for the second tower, Mercedes-Benz Places has unveiled a sales gallery, offering prospective residents an immersive preview of the project’s interior designs. Showcasing the refined aesthetic of the residential suites, the gallery also provides an enticing glimpse of the forthcoming Silver Arrow Lounge. As anticipation builds, Mercedes-Benz estimates that residents will be able to move into their luxury condominiums in 2027, ushering in a new era of sophisticated living infused with the brand’s signature excellence.
