Every year, Madrid’s Pride Festival attracts more than 1.5 million national and international visitors, making it the biggest event of its kind in Europe and the second biggest in the world. In 2024, this event, which took place from 28 June to 7 July, once again demonstrated its essential role for Madrid. According to estimates by the government delegation, around 300,000 people took part in the march on Saturday 28 June, marking a huge turnout. This enthusiasm had a significant impact on tourism in Madrid, particularly for hotels, which saw their occupancy rates soar on certain days.
According to a survey carried out by the Association of Hotel Entrepreneurs of Madrid (AEHM), 38% of participants were national and 62% international, with strong representation from the United States, the United Kingdom, Mexico, France and Italy. Mar de Miguel, Executive Vice-President of the AEHM…
