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Published on 09/05/25 – Updated on 09/05/25
Ennismore has introduced a new branded residential concept under the Our Habitas name, aimed at strengthening its presence in the lifestyle-led residential segment.
A new direction in lifestyle real estate
The Our Habitas residential concept builds on the brand’s hospitality ethos, with a focus on wellness, connection, and community. The new offering is part of Ennismore’s wider branded residential strategy, which now includes over 45 launched and pipeline projects across 20 countries, including the United States, Mexico, Spain, Saudi Arabia, and the UAE.
Our Habitas residences are positioned as properties that prioritise holistic living and locally influenced design. The projects will integrate wellness-oriented spaces, curated programming, food and beverage components, and hospitality services drawn from the brand’s hotel operations. According to Ennismore, the design approach will rely on natural materials and craftsmanship to deliver environments that support a more engaged and intentional way of living.
Design and community positioning
Each residential project is described as aiming to reflect the local context while offering shared spaces that encourage interaction among residents. The concept is developed to appeal to individuals who value both privacy and communal experiences. The brand seeks to create settings where residents “can create meaningful connections with each other or their surroundings.”
Strategic growth in the branded residential market
Ennismore has significantly increased its activity in the branded residences segment. Recent signings include standalone properties such as SLS Residences at Palm Jumeirah, Hyde Residences Dubai Hills, 25hours Heimat Dubai, SLS Madrid Infantas Residences, and Rixos-branded developments in Istanbul and Dubai.
Commenting on the expansion, Ennismore noted that the new concept aims to “transform traditional living into an inspired lifestyle,” by combining its hospitality background with long-term residential real estate.
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