In CTV, retail media and emerging channels, third-party data is more important than ever

Georgina Bankier, vp, global platform partnerships, Eyeota, a Dun & Bradstreet company In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets. CTV ad spending is projected to reach $33.35 billion this year, while retail media’s 19.7% growth will be more thanContinue Reading

Aari McDonald’s Dazzling Play vs. A’ja Wilson Sparks Tyrese Haliburton’s Online Plea During Fever vs. Aces

Every time Aari McDonald has taken the court for the Indiana Fever, it’s been explosive. Remember that two-game winning streak when the Fever were struggling miserably with three players out? Back then, she was on a hardship contract. “I’m just excited and ready to compete—and just win,” she had sharedContinue Reading