WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart

This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue;Continue Reading

Exercise Adherence Support Boosts Vertebral Fracture Rehab

TOPLINE: A tailored exercise adherence intervention integrated into physiotherapy rehabilitation enhanced mobility outcomes in people with vertebral fragility fractures. At 12 months, participants who received adherence support demonstrated better functional mobility and exercise capacity than those who received standard rehabilitation. METHODOLOGY: Researchers conducted a randomised controlled trial to evaluate whetherContinue Reading

Box Office: ‘Superman’ Targets $100M-Plus Domestic Opening, Tracking Suggests $130M

Logo text While Hollywood’s leading tracking service shows James Gunn‘ Superman flying to $130 million in its domestic box office debut, DC Studios is being far more conservative in sticking with a forecast of $100 million-plus. Gunn is in the unique position of being both the film’s writer-director and the co-headContinue Reading