Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy

The lines between a Hollywood celebrity and content creator are blurrier than ever, which is shifting the way agencies and brands approach influencer marketing. In the current marketing landscape, it comes down to prioritizing the partner and most effective brand ambassador, according to influencer marketing agency execs. While there mightContinue Reading

Trump’s legal fights and Elon Musk’s business overlap: From the Politics Desk

Welcome to the online version of From the Politics Desk, an evening newsletter that brings you the NBC News Politics team’s latest reporting and analysis from the White House, Capitol Hill and the campaign trail. Happy Friday! In today’s newsletter, we’re diving into the Trump administration’s various legal cases, including severalContinue Reading